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Happy Book Reviews, a Service of Jim Kukral’s Author Marketing Club

Happy Book Reviews, a Service of Jim Kukral’s Author Marketing Club

Not long after we published the 9th edition in November 2017 I discovered another book review business I think authors should be aware of, and it’s called Happy Book Reviews. This is what I call a review services business. They do not review books; they help you reach...

Goodreads Giveaway Program Changes-2018

Goodreads Giveaway Program Changes-2018

The Goodreads Giveaway has long been used by indie authors and small publishers to build reviews for their books by giving away free copies of their paperback editions. Goodreads did not charge for this but beginning January 9, 2018 they are implementing a 2-tier...

The Book Reviewer Yellow Pages 9th Edition: Now Available

The only comprehensive directory of self- and indie-published book reviewers you can buy. New this year: profiles of book review businesses. Slash hours of research time combing through Google searches to find reviewers for your book. 200 Book Bloggers:...

There Are Four Types of Book Reviewer Businesses

There Are Four Types of Book Reviewer Businesses

An entire cottage industry of book reviewer businesses has sprung up since we began publishing our directory in 2009. The explosive growth of new book releases, combined with a decrease in traditional media book reviewers, created a vacuum and businesses arrived to...

Negative Book Reviews—Responding to Fewer Than 5 Stars

Negative Book Reviews—Responding to Fewer Than 5 Stars

Yes it’s painful, but the general rule for reacting to a negative review is: Don’t respond. Yet if you must, tread lightly. Let’s face it, online reviews have become one of the most effective marketing tools an author has to promote their books. In fact, there are...

5 Book Quality Tips to Improve the Odds of Getting Your Book Reviewed

5 Book Quality Tips to Improve the Odds of Getting Your Book Reviewed

One of the most disheartening words an indie author can hear is “sorry, we do not review self-published books.” And yet everywhere we look in other forms of media creation—music, video, film—the indie media artist is a respected individual creator. What is it about...

Follow These 7 Golden Rules for Soliciting Reviews from Book Bloggers

Follow These 7 Golden Rules for Soliciting Reviews from Book Bloggers

Obviously, we believe in the power of book bloggers! Here is why authors should make book bloggers part of their marketing plan: You receive an honest review of your book from someone who knows, and is interested in, your type of book. Once that review is posted, you...

Book Review Banzai by Jason B Ladd

Book Review Banzai by Jason B Ladd

A currently popular book about getting book reviews is Book Review Banzai by Jason B Ladd. It’s a quick, entertaining read, and follows the proven approach of reaching out to book bloggers for book reviews. Ladd outlines a five-step process to getting more book...

How to Include a Link to a Kindle Review Page Before Pub Date

How to Include a Link to a Kindle Review Page Before Pub Date

eBooks have one built-in advantage over paper-based books, and that’s the ability for the author and publisher to include hyperlinks to resources and websites. It’s an especially important benefit for publishers of Kindle eBooks because you can send the reader...